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CV

Skills

Project Management   Paid Media    Campaign Management    Branding 
Social Media    Content Strategy    SEO   Tableau   Affiliate Marketing

   Photography    Videography    Adobe Creative Suite    Salesforce  

  Zendesk    Google Ad Manager    Data-Driven Marketing 

Work Experience

PLUS Operations Manager, Marriott Digital Services, Marriott International, Boise, ID.

Current

  • Managed and grew a team of 1 to 10 members supporting 650+ hotels' digital marketing efforts.

  • Increased that program's NPS score 91% during 2022 from 43.5-83.3.

  • Managed all paid media product service operations for Marriott Digital Services globally. US/CA, Cala, and APEC supporting over 1300 hotels generating over $367M in revenue in 2022 at a 13:1 ROAS.

  • Developed new reporting deliverables for hotel clients and leadership.

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Project Manager, Marriott International, Aquent Studios, Boise, ID.

Winter 2021-Winter 2022

  • Hired and structured a remote team of five including one international team member.

  • Trained and developed the team's roles and responsibilities.

  • Completed 96 consultation appointments for over 100 Hotels.

Project Lead, Paid Media Consultant, Marriott International, Aquent Studios, Boise, ID.

Fall 2020 - Winter 2021

  • Consulted and advised 344 Marriott Hotels globally on their paid media strategies.

  • Completed 352 Consultation calls with hotels that generated $90.7M in revenue YTD at a 13.3 ROAS.

  • Increased our customer satisfaction score to the second-highest out of all MDS programs offered globally.

  • Managed all MDS program ad platform requests, including user, account transfers, and product escalations for 1800+ Hotels.

Project Lead, Digital Analyst, Marriott International, Aquent Studios, Boise, ID.

Spring 2020 - Summer 2020

  • Managed over 360 Europe and Asia properties paid advertisements with over $8M annual budgets averaging a 8.6 ROAS.

  • Managed property portfolios of hotels using salesforce and Zendesk.

  • Increased overall revenue by ~ 30% YOY through room night production.

  • Managed and monitored our property tracker used across the entire team.

  • Developed and implemented strategies for individual hotels utilizing 11 different digital channels including google hotel ads, facebook, Trivago, Expedia, Trivago, kayak, and more.

Digital Analyst, Marriott International, Aquent Studios, Boise, ID.

Spring 2019 - Winter 202

  • Managed over 250 domestic hotels paid advertisements while averaging

  • ROAS of 8.1.

  • Completed monthly and quarterly performance reports for hotels.

  • Developed and implemented strategies for individual hotels Utilizing 11 different digital channels.

Marketing Consultant, Self-Employed, Boise, ID.

2016 - Spring 2018

  • Grew personal Instagram channel to 54K followers and generated over 4.68 million views on personal Youtube channel. 

  • Established strategic partnerships with Nissan and advised and created content for their social channels weekly.

  • Captured and helped develop the strategy for Nissan's first Instagram advertisement.

  • Hired by Nissan to capture content: • at the release of the 2017 Nissan GT-R at the

  • New York Auto Show • at the exclusive 2017 GT-R Test drive event at Spa

  • Francorchamps and the Autobahn.

Marketing Project Manager, Bodybuilding.com, Boise, ID.

2013-Winter 2016

  • Managed cross-functional marketing projects and campaigns through internal partnerships with IT, Merchandising, Inventory, Customer Service, Digital Publishing, Community and Creative.

  • Manage the planning and execution of seasonal themesand the site-wide promotional schedule

😎 Apparently it's #NationalSunglassesDa
#Monday, we meet again..jpg

Education

2016

Boise State Venture College

Entrepreneurship/Lean start-up methodologies (Area of Study)

• Developed a business model canvas for an entrepreneurial venture seeking to replace passwords with biometrics

• Completed over 50 customer interviews

2008-2013

Boise State University

Business Management (major), Leadership & Psychology (minors)

• Cumulative G.P.A. of 3.46; last 50 credits G.P.A. of 3.91, High Honors,

Dean’s List

• Selected as the College of Business & Economics Signature Student

• Chosen by professor to give lecture to 300+ psychology & business

students on learned optimism & positive psychology.

Interests

I have a wide array of interests, but some of my main ones are anything fitness related, photography, cars, motorcycles, mountain biking, cycling, backpacking, movies, traveling, and psychology. 

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