CV

Skills

Project Management   Paid Media    Campaign Management    Branding 
Social Media    Content Strategy    SEO   Creative Initiatives   

 Affiliate Marketing    Photography    Videography    Adobe Creative Suite 

 Salesforce    Zendesk    Google Ad Manager    Data Driven Marketing 

Work Experience

Spring 2020

Project Lead, Digital Analyst, Marriott hotels, Aquent studios, Boise, ID.

• Managed over 360 Europe and Asia properties paid advertisements with over

$8M annual budgets averaging a 8.6 ROAS.

• managed property portfolios of hotels using salesforce and Zendesk.

• Increased overall revenue by ~ 30% YOY through room night production.

• managed and monitored our property tracker used across the entire team.

• Developed and implemented strategies for individual hotels utilizing

11 different digital channels including google hotel ads, facebook, Trivago,

Expedia, Trivago, kayak, and more.

• reported progress and performance on a bi-weekly basis to marriott

leadership and key stakeholders

2016 - Spring 2018

Marketing Consultant, Self-Employed, Boise, ID.

• Grew personal Instagram channel to 54K followers and generated over

4.68 million views on personal Youtube channel.

• Established strategic partnerships with Nissan and advised and created content

for their social channels on a weekly basis.

• Captured and helped develop the strategy for Nissan's first

Instagram advertisement.

• Hired by Nissan to capture content: • at the release of the 2017 Nissan GT-R at the

New York Auto Show • at the exclusive 2017 GT-R Test drive event at Spa

Francorchamps and the Autobahn.

2013-Winter 2016

Marketing Project Manager, Bodybuilding.com, Boise, ID.

• Managed cross-functional marketing projects and campaigns

through internal partnerships with IT, Merchandising, Inventory,

Customer Service, Digital Publishing, Community and Creative.

• Manage the planning and execution of seasonal themes

and the site-wide promotional schedule

Education

2023-2023

Boise State Venture College

Entrepreneurship/Lean start-up methodologies (Area of Study)

• Developed a business model canvas for an entrepreneurial venture

• Completed over 50 customer interviews

2023-2023

Boise State University

Business Management (major), Leadership & Psychology (minors)

• Cumulative G.P.A. of 3.46; last 50 credits G.P.A. of 3.91, High Honors,

Dean’s List

• Selected as the College of Business & Economics Signature Student

• Chosen by professor to give lecture to 300+ psychology & business

students on learned optimism & positive psychology.

Interests

I have a wide array of interests, but some of my main ones are anything fitness related, photography, cars, motorcycles, mountain biking, cycling, backpacking, movies, traveling, and psychology.